TRIMS FOR JEANS
2008 Winter Catalogue
The Trims For Jeans 2008 Winter Catalogue was a tribute to the founder of Trims, the late Mr Alfie Trim. The concept was about mixing the old with the new. Stunning photographs were produced to promote the latest winter offerings and placed with old photographs as backgrounds, each individually sourced from a local antique shop. The front cover concept shows the Trims building after a complete refurbishment in the 1950's combined with a stunning image of a model.
Dew Creative's involvement in the project consisted of the development of a concept, co-ordination of a photographic shoot, booking and co-ordinating of a photographer and talent, art directing the photo shoot, sourcing of the old images and selecting of the final images, design, layout and production of the catalogue, organising and print management of 50,000 copies of the catalogue as well as its distribution.