2011 Store Catalogue

The Trims Store Catalogue was a project that Dew Creative worked on very closely with the client to produce a stunning, successful promotional piece for the retailer.


Dew Creative's involvement in the project consisted of the development of a concept, co-ordination of a 3 day photographic shoot, booking and co-ordinating of a photographer and talent, art directing the photo shoot, selecting the final images, design, layout and production of the catalogue, organising of 350,000 printed copies as well as the booking of media to distribute the catalogue. Posters and Point of Sale Cards, using the front cover image, were also produced to promote the catalogue in store.